New Public Management (NPM) is an approach in public administration that applies knowledge and experience gained in the world of management and other disciplines to improve the efficiency and effectiveness of public service performance in modern bureaucracies. New public management focuses on public sector management that is performance-oriented, not policy-oriented. Based on the results of this study, there were three policies or strategies in the New Public Management (NPM) as an effort in governance, which were the reorganization of public administration, decentralization of partnerships and networks, and innovation. The purpose of making this literature review was to add insight into the New Public Management (NPM) as an effort in governance. The method used in this research was Study Literature Review (SLR), using several articles found in searches on Scopus, which were published in the last five years.

Design thinking is a design method that can provide a solution-based approach to solving a problem and is very useful in overcoming very complex problems. One of the technological developments in the culinary field is the emergence of applications that contain a variety of recipes. The purpose of this research is to make it easier for people who want to cook food at home without having to search one by one the ingredients to be cooked but by buying various packages of ingredients that are sold and can enjoy the video tutorial features of each existing food package. The method used in this research is descriptive qualitative. Researchers used design thinking as an approach and also the thought process in finding concepts from an application. In addition, there are five stages in design thinking, namely empathy, define, ideate, prototype and test. The application "Masak Yuk!" is an application that contains cooking tutorials, tips about cooking and selling food ingredients packages. By using design thinking that was designed according to the needs of the community, the product could be well defined and the overall concept could be displayed.

This paper aims to review the latest developments and achievements in the fields of brand identification and brand loyalty. Based on this, a systematic data collection study on the Scopus database was conducted with 75 documents that met the inclusion and exclusion criteria. The results showed that publications were recorded as early as 2004 in the subject areas of business, management, and accounting. The documents were dominated by authors from the United Kingdom and the United States, and the publication medium was generally Q1. The type of document is generally researched using quantitative methods with the Evaluation Research document type, with a total of 65 documents. Furthermore, the trend of research locus is in the field of hospitality by 18.3%. And the latest year-variable reference is 2020. Although only with one database, namely Scopus, this research has revealed a research map related to brand identification and brand loyalty, which will be a reference for future research.