The study of e-consumer behavior is getting more attention in e-commerce related literature. Acknowledging the importance of e-commerce, this study aims to investigate the influence of e-service quality dimensions (efficiency, requirement fulfilment, accessibility, privacy and responsiveness) on customer satisfaction and customer loyalty as well as to understand the mediating effect of customer satisfaction on e-service quality and customer loyalty. The study employed survey strategy using a self-administered questionnaire with professionals working in different industries and business settings located in Sabah, Malaysia. Study results indicated that out of five e- service quality dimensions, efficiency, accessibility, privacy and responsiveness are positively affecting customer satisfaction but in contrast accessibility had insignificant impact on customer satisfaction. Meanwhile, efficiency, accessibility and responsiveness were found to have a positive and significant relationship with customer loyalty. The findings of hierarchical regression indicated that customer satisfaction partially mediated the effects of efficiency, privacy and responsiveness on customer loyalty. Based on these findings, the study implications and suggestions regarding future research are discussed.

This article discusses the outcome of a research on tourism promotion through events where the survey was conducted at Borneo Street Dance (BSD) 2012 in Sabah, one of states in Malaysia, and it was organised by the Ministry of Tourism Malaysia. The event was held to promote domestic tourism and to attract youth participation in performing art where they could showcase their talents and creativity. The findings of this research suggested that event such as BSD was able to attract interest and participation among youth from all over the state and this contributed to the promotion of domestic tourism. The event is also able to attract youth’s interest to fill their free time with beneficial and favorable activities while exposing them to ethnic diversity in the highly diverse culture of namely Sabah, Sarawak and the Federal Territory of Labuan. This is where the event could foster tolerance and understanding on the diverse ethnic among the youth in Sabah, Sarawak and Labuan and thought to be beneficial to domestic tourism. The research concluded that the event such as BSD should be made to be an annual event to enhance the promotion of domestic tourism industry in Sabah, Sarawak and Labuan among young travellers and Visiting Friend and Relative (VFR) that tied with the event and eventually enhancing the sustainability of the tourism industry in Malaysian Borneo.

This article discusses the outcome of a research on tourism promotion through events where the survey was conducted at Borneo Street Dance (BSD) 2012 in Sabah, one of states inMalaysia, and it was organised by the Ministry of Tourism Malaysia. The event was held to promote domestic tourism and to attract youth participation in performing art where they could showcase their talents and creativity. The findings of this research suggested that event such as BSD was able to attract interest and participation among youth from all over the state and this contributed to the promotion of domestic tourism. The event is also able to attract youth’s interest to fill their free time with beneficial and favorable activities while exposing them toethnic diversity in the highly diverse culture of namely Sabah, Sarawak and the Federal Territory of Labuan. This is where the event could foster tolerance and understanding on the diverse ethnic among the youth in Sabah, Sarawak and Labuan and thought to be beneficial to domestic tourism. The research concluded that the event such as BSD should be made to be an annual event to enhance the promotion of domestic tourism industry in Sabah, Sarawak and Labuan among young travellers and Visiting Friend and Relative (VFR) that tied with the event and eventually enhancing the sustainability of the tourism industry in Malaysian Borneo.

Business activities were significantly hampered when the Movement Control Order (MCO) was issued in response to the COVID-19 epidemic. The ramifications of these MCO series have a direct and indirect impact on the bulk of company activities. As a result of the economic crisis, it triggered a severe depression. As a result, they looked for additional ways to maintain and extend their activities, including using the Internet as a means of conducting business. The goal of this research is to determine the value of the innovative value chain as well as the role of integrated supply chain technology in improving the efficiency of enterprises' supply chains. Standardized questionnaires were provided to local business owners in three major divisions of Sabah, namely Kota Kinabalu, Sandakan, and Tawau in order to achieve this purpose. The survey got 125 usable replies from large, medium, and small enterprises that have been in existence for more than ten years. The main findings of three variables, namely idea generation, concept conversion, and diffusion of innovation, encouraged SCT adoption among Sabah's small businesses. The interaction effect revealed that Integrated SCT does, in fact, act as a mediating component in the financial performance relationship. As a result, COVID-19 is a game changer for everyone particularly local businesses and governments because the outbreak pushed the implementation of information technology, such as supply chain integration.

When technology leaps forward, the internal “capability gap” between new technology requirements and what incumbent companies/industries can implement is often an issue. Misalignment between technology requirements and an organization’s ability to meet them can also exist outside a company’s boundaries. Digital adoption, especially among local companies are barely touching 20 per cent, and most manufacturing companies apply less than 50 per cent of automation. Malaysia has always scored among the highest in the region in terms of digital readiness, according to global surveys. Critical challenges include the lack of awareness, especially among local companies in terms of the impact of and benefits of keeping up with new technologies. It shows the level of technology usage is still very low within business operations especially in the supply chain that discourages the firm to digitalise their business. Thus, this study identified innovative value chain factors affecting company performance among local companies in Sabah particularly. This paper use Diffusion of Innovation (DoI) theory to introduce three variables that were proposed to help predict innovative value chain among local companies in Sabah namely: idea generation, idea conversion, and diffusion of innovation. This study employed a quantitative method approach by using a questionnaire as a tool to answer the study aims. Data was collected from local companies in Sabah regardless in manufacturing, services and agriculture industry was analysed using Structural Equation Modelling (SEM) via Partial Least Squares (PLS). The results and implications included in our study contribute to an expanded understanding of the innovation factors that influence company performance among local companies in Sabah.