Is memory for an advertisement related to the medium in which the ad was viewed? A between-subjects experiment (N = 48) was designed to answer this question. One-half of the subjects was exposed to a print newspaper front-page with two news stories and one advertisement whereas the other half was exposed to the online version of the same content. Results showed that print subjects remembered significantly more ad material than online subjects.
Development journalism has been a key focus of discussion among journalism scholars for around half a decade, but most of the attention has been firmly on African and Asian countries. This article examines the situation on the little-researched island nation of Fiji, which has experienced considerable political instability since independence in 1970. Based on interviews with 77 of the country's small population of just over 100 journalists, we find that journalism in Fiji exhibits similarities to Western journalism ideals, but also a significant development journalism orientation. A comparison with six other countries from the global South shows that this mix is not unique, and we argue that Western journalism approaches and development ideals are not by necessity mutually exclusive, as has often been argued. In this way, the article aims to contribute to a reassessment of our understanding of development journalism and how journalists in developing societies view their work.
From the 1980s, international organizations have devised strategies to develop national media systems to make them more diverse and inclusive so as to both exhibit and preserve local cultures. However, these strategies have not always been successful since information has become a commodity, because the interests of private actors prevent equal access to communication rights. This article outlines a perspective on media development from a rights-based approach, derived from a critique of dominant perspectives from international organizations with a strong focus on technology provisions. The article argues for media development based on the right to communication as an alternative to commodification of information. Through examples from Brazil and Kenya, the article illustrates that viewing communication as a basic right can lead to the inclusion of more voices in the public discourse. In addition, a model for media development is proposed, suggesting that the state and national civil society play a significant role in promoting diverse national public spheres.
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