With the increasingly fierce competition in the product economy, there are more and more constraints on the development of enterprises, especially from the requirements of customers. Enterprises should be committed to development and meet customer needs first. However, the existing marketing plan and quality management also take customer satisfaction into account, so this paper aims to design the enterprise precision marketing strategy and quality management mobile information system based on the customer satisfaction model. For the precise marketing strategy of enterprises, this paper proposes three indicators of product quality, product delivery, and product service based on the customer satisfaction model and uses the hesitant fuzzy set to quantify the indicator model and apply it in the information system. For the quality management system, this paper uses PDCA cycle indicators to upgrade and optimize the quality management system. The test results show that the system has achieved a customer retention rate of 95% in terms of precise marketing strategies; in terms of quality management, it has improved the quality of enterprise products by about 20%. In the overall test of the system, the communication delay and reliability of the system are obviously optimized. This proves that the system can adjust the marketing strategy in real time according to the opinions of customers, achieve the purpose of precise marketing, and improve the quality management to a new height in line with customer satisfaction which shows that the information system designed in this paper can meet the purpose of precise marketing strategy and quality management of enterprises.

Based on the background of system intelligence in the Internet of things era, this paper applied the design field of interaction design and user experience in the early days, and conducted further in-depth investigation through a large number of case studies and the use of quantitative and qualitative investigation methods. Based on this, the theories and strategies of the interaction design between enterprise members and intelligent machines were put forward and tested by actual design. At present, air pollution, energy shortage, and other issues are becoming more and more prominent, and calls for energy conservation, emission reduction, strengthening corporate social responsibility, and reducing the impact of economic development on the environment and society are growing. Therefore, companies must rethink their strategies and adapt their supply chains. Based on limited resources, enterprise machines have traditionally acted as a tool or a communication tool for a person. Yet, at the same time as the economy develops, the direct interaction between human and machine gradually emerges, and the economic development of an enterprise is bound to contradict environmental protection and social responsibility. Therefore, for enterprises, in different periods, different priority strategies will be adopted for the three dimensions of economy, environment, and society. The results showed that the economic benefit has increased by about 30% or more, and the ecological pollution has been reduced by about 40% on the original basis. Under the action of a sustainable supply chain, consumer satisfaction tends to be full and can be maintained at about 97%. In this context, the comparative analysis of the strategic optimization of enterprises in the supply chain is the focus of this thesis.