Congestion due to traffic, results in wasted fuel, increase in pollution level, increase in travel time and vehicular queuing. Smart city initiatives are aimed to improve the quality of urban life. Intelligent Transportation System (ITS) provides solution for many smart city projects, as they capture real time data without any fixed infrastructure. The real-time prediction of traffic flow aids in alleviating congestion. Accurate and timely prediction on the future traffic flow helps individual travellers, public transport, and transport planning. Existing systems are designed to predict specific traffic parameters like weekday, weekend, and holidays. This research presents a machine learning based traffic flow forecasting for the city of Bloomington, US not with any precise parameter. The day-wise dataset for the 5 areas is taken from Jan 1, 2017 to Dec 31, 2019. The algorithm used for implementation is Support Vector Regression (SVR) and Long Short-Term Memory (LSTM). LSTM algorithm provides better traffic prediction with least root means square error value.