The literature relevant to creativity is diverse in approach. As a result, there has been a lack of cohesive theoretical understanding of how employee creativity operates and gets affected in organizations. In the existing literature, we found a number of theoretical approaches of creativity that appear as supplementary and complementary to provide a better understanding of the creativity. However, employee creativity continues to appear as an elusive and complex phenomenon. Such observations trigger the authors’ interest to synthesize prior research and present the same in the form of a conceptual framework of employee creativity. On the basis of the results of extensive review of vast and varied literature, it is suggested that three individual characteristics, namely, personality traits & self-concepts, cognitive characteristics and motivational aspects, and four contextual characteristics, namely, super- visory and leadership behaviour, co-workers’ behaviour, job context and social network, have independent as well as combined or mediated effect on employee creativity.

Earlier research concerning market orientation-related issues focuses on conceptualization of market orientation and its ingredients; various antecedents of market orientation; and impact of market orientation on firm’s entrepreneurial orientation, strategies, innovativeness and performance. This article is a descriptive and qualitative review of earlier research concerning all these issues. It also discusses the mediators and moderators that affect relationship between market orientation and firm’s performance. This article provides the holistic picture of what it means to be market oriented, what needs to be done to be better in market orientation and how market orientation affects firm’s performance. The article summarizes the propositions that emerged from the extensive review of literature, followed by the presentation of a proposed integrated framework of antecedents and effects of market orientation with its likely implications. These propositions and the proposed integrated framework provide a concrete base for carrying out future research studies. Thus, this article is significant value addition to the body of knowledge. Review of earlier research established that there exists a positive, significant and robust link between market orientation and firm performance. The review also indicates that market orientation has positive associations with an organization’s innovativeness and orientation mediated by innovation creates superior performance of a firm. The review also states that in earlier research, it has been found that there exists a close association between market orientation and entrepreneurial orientation as well as between market orientation and marketing planning/operational marketing strategies. Developing and improving on a firm’s market orientation may make a firm’s capabilities become more distinctive over the long run, resulting in sustainable competitive advantage.

Privitera, Gregory J, Research Methods for the Behavioral Sciences. Thousand Oaks, California: SAGE Publications, 2013, 594 pp., US$ 110 (Hardback). ISBN 978-1-4129-7511-7 (alk.paper)

The fundamental change that has swept periodontal therapy is unprecedented -from "saving the tooth" being the end goal to a holistic approach focused on aesthetics, function and longevity of implants even if it means extraction of "maintainable" teeth is truly a paradigm shift in dentistry. Success of an implant osseointegration depends on the quality and quantity of interfacial bone, both of which are compromised in patients of periodontitis and diabetes. Material and Method: In this case report, a diabetic 34 year patient with severely mobile lower anterior teeth that had hopeless prognosis was treated with immediate implant placement along with freeze dried bone allograft mixed with i-PRF for regeneration and delayed loading. Result: After 6 months of surgery, excellent bone regeneration was seen around the implants. This was followed by screw retained prosthesis placement in that area. The one year follow up after the prosthesis was delivered showed minimal bone loss and good functional and aesthetic maintenance of the implants. Conclusion: Prosthetic rehabilitation of medically compromised patients with periodontitis is a possibility with implants with an in-depth knowledge of the tissue reaction to various regenerative modalities.