This study used expert interviews and the DEMATEL method to explore the influencing factors affecting the evaluation of the good and cognitive response of video communication and visual perception in social media and for the benefit of facilitation of the implementation in improving the overall video communication and visual quality in social media in the related fields of communication, advertising, and visual design. Correspondingly, it could provide educators and practitioners in the field with a foundation to maximize the effectiveness of allocating resources to these influencing factors. This study explored the influencing factors of video communication and visual perception in social media and evaluated the causality, relevance, and degree of materiality among different factors. The results of this study indicated that the six dimension factors, including like (X8), feeling satisfied (X9), feeling of attractiveness (X11), a good sense of shape contour (modeling) (X12), good visual characteristics (X13), and a good sense of color (X14), showed a high degree of connection (prominence) with other dimension factors. Improving the quality of these six factors could help solve the problem while promoting a good feeling about the other factors.

This study presented work considering the development and initial assessment of an augmented reality approach to provide a user interface for operators that could be a part of an equipment maintenance and diagnostics system. Its purpose was to provide an equipment system for graduate students of engineering and technology to experiment with the design of augmented reality technology. The proposed system took place three hours per week over a period of four weeks of corrective actions that were triggered in the Department of Industrial Education and Technology at the National Changhua University of Education, Taiwan. The students adopted augmented reality technology to achieve big data acquisition and analysis for pre-diagnostic and maintenance applications. Preliminary assessment of the proposed system was encouraging and showed that it achieved success in helping students understand concepts and using augmented reality technology for equipment maintenance and diagnostics. The study provided important initial insights into its impact on student learning.

The purpose of this study was to investigate the key factors for creating a positive visual perception response evaluation for social media video communication. The aim of this study was to determine what factors of light sources impact visual perception to increase the interactions in social media video communication. First, the key factors of visual perception and response evaluation of visual effects in social media video communication were summarized and analyzed through an interview consultation panel of experts and scholars. Key factors were compiled into four dimensions (48 sub-dimensions), including (1) visual perception, with 12 sub-dimensions; (2) emotional perception, with 12 sub-dimensions; (3) preference perception, with 11 sub-dimensions; and (4) shape perception, with 13 sub-dimensions. Second, 12 experts and scholars were invited to form a panel to develop the Delphi technique questionnaire. After three Delphi technique questionnaires were conducted, the mean (M), mode (Mo), and standard deviation (SD) of each response were statistically analyzed, and the one-sample Kolmogorov–Smirnov test was used to analyze the appropriateness and consistency of the Delphi technique survey results. The results of this study indicate that 15 sub-dimensions met the criteria of appropriateness and consistency, which were used to establish 15 key factors for evaluating visual perception responses to social media visual communication. This study will provide a technical reference for the visual perception of digital messages in social media to improve the quality of visual perception of digital communication.

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