The purposes of the study were to examine technical college students' hospitality English vocabulary learning performance and motivation. The subjects were 93 students from a technical college in southern Taiwan. The instruments included one questionnaire called ARCS questionnaire consisting of four factors about learning motivation on hospitality English vocabulary and one English test called Professional Vocabulary Quotient Credential (PVQC) on hospitality. The subjects accepted a 40-hour hospitality English vocabulary training course. Then, 93 subjects took a 50-minute PVQC test and 10-minute ARCS questionnaire in December, 2015. The researchers collected the data from the questionnaire and PVQC test and analyzed the data by descriptive statistics and inferential statistics. The results revealed that most of the subjects liked to learn hospitality English vocabulary, and found that learning hospitality English vocabulary was important for them, and most of them reported that English was associated with salary and promotion in the future; however, most of them spent little time learning English after school. The results also showed that some learning motivation factors had effects on hospitality English vocabulary learning performance, like being treated and assessed by teachers equally, getting recognition, or being willing to work hard. Finally, the researchers drew a conclusion based on the results and provided some teaching and research implications for the future.

The purposes of the study were to examine technical university students’ tourism and hospitality English vocabulary learning achievement and the factors influencing their hospitality and tourism English vocabulary learning. The subjects were 62 students from a technical university in southern Taiwan. The instruments included one questionnaire called TARGETT questionnaire consisting of seven factors about learning motivation on hospitality and tourism English vocabulary and one English test called Professional Vocabulary Quotient Credential (PVQC) on hospitality and tourism. The subjects accepted a 40-hour vocabulary learning training course. Then, the subjects took a 50-minute PVQC test and 10-minute TARGETT questionnaire on December 22, 2015; the researchers collected the data from the questionnaire and PVQC test and analyzed the data by descriptive statistics and inferential statistics. The results revealed that most of the subjects liked to learn hospitality and tourism English vocabulary, and found that learning hospitality and tourism English vocabulary was important for the subjects. The results also showed that male subjects had significantly different opinions from female ones in some factors of learning motivation. Moreover, female and male subjects significantly showed that teaching tasks, grouping activities, and evaluation had more effects on their hospitality and tourism English vocabulary learning. Finally, the researchers drew a conclusion based on the results and provided some teaching and research implications for the future.

Based upon the perspective of social cognitive theory, this study develops a conceptual framework that examines the antecedents of technical-vocational university students' active participation and learning effectiveness of English proficiency development in a blended e-learning (BEL) environment. A BEL system was employed to support technical-vocational university students' English proficiency development. The research model is tested using a questionnaire survey of 298 participants. Confirmatory factor analysis was performed to test the reliability and validity of the measurements. The partial least squares method was used to validate the measurement and hypotheses. The empirical results indicate that e-learning self-efficacy, social influence and BEL system characteristics are the primary antecedents of students' active participation in a BEL environment. The results also show that e-learning self-efficacy, student active participation and BEL system characteristics saliently affect technical-vocational university students' learning effectiveness of English proficiency ISSN 2162-3058 2017 development. The findings signify that technical-vocational university students show positive incline towards the active participation in BEL for English as a foreign language (EFL) courses and exposed a possible benefit of English proficiency development from its use in the long run. The results can not only proffer instrumental suggestions for the critical research issue of e-learning, but also may serve as instrumental guidelines for a BEL environment to be effective implemented with care to avoid the risk to weaken student's interests and activations in English proficiency development in BEL. International Journal of Human Resource Studies

The applications of electronic word-of-mouth (eWOM) in the tourism social networks (TSNs) can not only enhance the corporate image of travel agencies and or tourism firms, but also promote the revisiting rate of sightseeing spots as well as facilitate the potential business opportunities in the tourism industry. However, there is rare literature investigating how trust on eWOM in TSNs influences consumers' purchase intentions toward group package tours (GPTs). By integrating the theoretical perspective of technology acceptance model (TAM) with the construct of trust on eWOM in TSNs, the study developed a nomological framework to examine the causal relationships among the critical influencing antecedents on online consumer attitudes and purchase intentions toward GPTs in the fast-growing TSNs. The analytical results indicate that: (1) trust on eWOM in TSNs has a positive impact on perceived usefulness, perceived ease of use and consumer attitudes toward GPTs; (2) perceived usefulness and perceived ease of use will positively affect consumers' attitudes and purchase intentions toward GPTs; (3) consumer attitudes will positively affect their purchase intentions toward GPTs in TSNs. The research findings are expected to provide practical implications for the marketers and managers of TSNs and travel agencies and help the tourism industry to gain new insights regarding the potential values of eWOM.