The control of non-grain production (NGP) has become a great challenge for cultivated land protection in China in recent years. A control method for NGP that can coordinate the conflicts between cultivated land protection and farmers’ interest is urgently needed. Taking Tongxiang City as an example, this research proposed a solution for the control and management of NGP based on cultivated land multifunctional assessment. The GIS and AHP approach were used to assess production function via a comprehensive evaluation index. The InVEST and FMSPA models were applied to assess ecological function while, the Maxent model was applied to assess recreational function, then multifunctional comprehensive zoning was conducted through natural breakpoint method and spatial overlay analysis. Five development-oriented function zones were considered, including the core area of grain production plus areas for ecological agriculture, leisure agriculture, compound agriculture, and general farmland. Differentiated control measures for NGPs in each functional subarea are proposed considering the current NGP distribution of Tongxiang city. This research can provide a reference for subsequent improvement of land management policies and can aid the achievement of sustainable agricultural development and rural revitalization.

Improving the accuracy of cultural ecosystem services (CESs) value assessment and paying more attention to the preferences and trade-offs of stakeholders in the administration of CESs are of vital importance for achieving resilient ecosystem management. Combining methodologies from sociology (Q method) and economics (choice experiment), an assessment framework of CESs is introduced to examine stakeholders’ preferences and willingness to pay to participate in CESs in protected areas so as to explore how the value of CESs in protected areas can be optimized. The results show that the selection of CESs by stakeholders reflects certain synergies and trade-offs. Visitors can be classified as preferring humanistic–natural recreation, aesthetic–sense of place, or environmental education according to the factor ranking of the Q method. Visitors have a higher willingness to pay for humanistic heritage and a lower willingness to pay for sense of place experience, which can be measured at $6.55 per visit and $0.96 per visit, respectively. This indicates that the local customs and characteristics should be further explored and promoted through traditional festival celebrations and farming activities in further development of protected areas, apart from protecting local cultural heritages such as Huizhou ancient villages and halls. Furthermore, it is also necessary to actively explore the synergistic development of CESs, promote social participation, raise stakeholders’ awareness of available services, manage visitors and stakeholders from a demand perspective, and promote the realization of the value of ecological products in protected areas.