In view of the government’s demonetizing decision to make Indonesia a cashless society, this study aimed to discover the important factors influencing consumers’ attitudes and intentions in using the e-wallet payment system. The authors wanted to find out whether trust, mobility, easiness of use, and usefulness attract customers and encourage them for usage. The quantitative approach in this study was due to the practicality of interpretation and analysis of the data. The primary data was collected by conducting the survey through questionnaires that were sent to the respondents. To test the proposed research model, the authors collected data using a questionnaire survey from 286 OVO consumers in Jakarta. The research findings reveal that mobility is the weakest factor, and perceived usefulness is the strongest factor affecting the users’ attitudes and intention towards using the e-wallet payment system.

Crowdfunding has been a valuable alternative source of funding, especially to many initiated social projects. Despite using technology for effective and efficient solutions, not many people are familiar with it. The main purpose of this study is to expand earlier research by investigating the impact of the UTAUT model in creating a crowdfunding project. In this context, data collected from 134 respondents were tested and analysed. Implications are provided to assist crowdfunders in managing people's attitude and intention related to using the platform to participate in creating a crowdfunding project. The result indicates that performance expectancy, effort expectancy, and facilitating conditions significantly affected attitude towards creating a crowdfunding project. Furthermore, attitude gives a significant effect on crowdfunding intention to create a project, and the most dominant factor in this is study is effort expectancy.

The purpose of this research was to determine the effects of store atmosphere and perceived value on customer satisfaction and its impact on behavioral intention on the millennial segment. This type of research was a quantitative method using associative research approach and Partial Least Squares Structural Equation Modeling (PLS-SEM) methods measured by Smart-PLS 3.0. The distribution of questionnaires was a non-probability with simple random sampling. The survey was conducted to 200 college students between the ages of 17 and 30 at a café in a shopping mall in Jakarta in 3 months (December 2017 until February 2018). The result shows that the store atmosphere can be used to generate perceived value, customer satisfaction, and behavioral intention. However, store atmosphere is confirmed to be the main behavioral intention predictor directly and indirectly.

To create value that would surpass the expectation of coffee drinkers is pivotal for coffee shop business. However, only a few businesses are able to provide better and non-homogenous value for the customers. The main factors that would influence customer satisfaction of coffee shops are still yet to be further explored. Hence, this study aims to look into the determinants of customer satisfaction of coffee shops and to examine its influence towards revisit intention and word-of-mouth. Online survey questionnaires were distributed to the customers and 155 samples were gathered from March to June 2018. The findings showed that atmosphere and service quality factors had positive effects on customer satisfaction, while the variety of menu was not significant to the satisfaction, the fact that the satisfied customers would likely have the intention to revisit and spread word-of-mouth

As part of their corporate social responsibility (CSR) and sustainable products, many big players in the industry have now reduced plastic through the design, manufacturing and packaging of products and their ultimate disposal. This paper investigates the direct and indirect relationships between awareness, trust, and brand preference on purchase intention in green marketing. Based on a review of the literature, a series of hypotheses are derived and tested using regression analysis. The research employs an online survey-based method to test a theoretically grounded set of proposed hypotheses. The data were collected from 348 young adults living in Jakarta, Indonesia. The results show that green awareness does not influence purchase intention directly. On the other hand, the indirect effect of green awareness through green brand preference on purchase intention was greater compared with the indirect effect through green trust. Therefore, this study draws attention to the importance of green brand preference and green trust on purchase intention. Given that the consumption of organic products has the potential to elicit awareness, trust, and preference of eco-friendly consumers, these findings have significant management implications for corporate managers when considering the production of organic commodities.