The construction industry has a high status in Germany. Property developers historically come from the construction industry. In terms of digital maturity, however, they lag well behind the general construction industry. In this paper, the author analyzes the current literature on digital transformation and digital maturity, focusing on the construction industry and property developers. The method he chose was a structured literature review. The aim is to identify the current state of research, particularly on the topic of 1) digitization of the construction industry and 2) digitization within the property development sector. The question arises as to why the topic of digitization is so underrepresented among property developers. Even without considering the impact of the COVID-19 pandemic, recent years have seen no acceleration in the use of digitalization among builders than other industries. The literature review shows that developers need to change their business strategies to reposition their business and respond to environmental changes. The current good economic situation overshadows any further digitization pressure caused by the Covid-19 pandemic, but to achieve competitive advantages in the long term, digitization of the value chain is necessary. In this context, gaps in current research will also be identified, which will be the starting point for future research.
Digital transformation affects all areas of business. Some industries are pioneers, whilst others lag behind in implementing digital solutions. The property development business as a traditional business is often neglected in the implementation of digital topics. Consequently, it is a particularly interesting topic to focus on. The paper gives an overview of the current literature on digital transformation and change management and lays bare those areas in the company which are affected, in addition to the role change management plays in the implementation of change processes. Finally, gaps in the research are identified, which may be of interest for future research.
Digital transformation affects all areas of business. Some industries are pioneers, whilst others lag behind in implementing digital solutions. The property development business as a traditional business is often neglected in the implementation of digital topics. Consequently, it is a particularly interesting topic to focus on. The paper gives an overview of the current literature on digital transformation and change management and lays bare those areas in the company which are affected, in addition to the role change management plays in the implementation of change processes. Finally, gaps in the research are identified, which may be of interest for future research.
Digital transformation is impacting many industries, including the property development industry. However, the impact of the COVID-19 pandemic varies from industry to industry. In this article, the author conducts a structured literature review of the impact of the Corona pandemic on the real estate development industry and reviews the current state of research. Even though the pandemic accelerated the rate of digital transformation that was necessary, but the degree of digitalization required is individual. The author focuses in particular on the triggers of digitalization and the resulting effects. The necessity of maintaining a crisis-proof business model is highlighted.
Keywords: Property Developer, COVID-19, Digitalization
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