A country's position in global competition can be influenced by its national image. Presently, megaevents (particularly those featuring sports) play a significant role in drawing media coverage and, by extension, impact on public perception. This paper aims to explain the impact of international TV media coverage of the Beijing Olympics 2008 on worldwide public perceptions of China. This study builds on agenda-setting theory to analyse how foreign TV media telecasts of the Beijing

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Weshalb Fernsehen? Schafft nicht das Aufkommen der so genannten "N euen Medien", die ihrerseits bereits schon wieder durch die "Neuen Sozialen Medien" überholt werden, immer neue Öffentlichkei-ten, die nebeneinander bestehen? Und sind nicht diese verschiedenen Medienwelten hermetisch voneinander abgeschottet? Im Gegenteil, sie stehen untereinander in vielfältigen Kontakten, sei es im Blick

Some of the key findings are reported from a cross-national comparative content analysis of the flagship main evening TV news programs in five countries, as well as of the flagship Arab-language TV news on the Al-Jazeera network, during March and April 2003, the “official” 3-4-week period of the war in Iraq, to investigate the similarities and differences in the framing of the war in TV news. Despite some differences among networks within countries, the study reveals major lines of cross-national difference in the subtopics emphasized in the coverage, the tone of the coverage of the opposing sides, and the volume of news devoted to the Allies (the United Kingdom and the United States). It is concluded that the reporting of the war was conditioned by the national and international contexts in which the news was produced. The cross-country comparisons raise serious questions about the credibility and impartiality of TV news in the reporting of the war.

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