Cross-cultural studies that use self-report instruments can present researchers with a variety of challenges. This article reviews the organizational research literature between the years of 1995 and 2001 to identify common practices prevalent in this type of research. Key methodological issues are examined within the context of a three-stage framework: (a) the development of the research question, (b) the alignment of the research contexts, and (c) the validation of the research instruments. This examination serves as a basis for the identification of best-practice recommendations for cross-cultural researchers.
In this study the authors examined the effects of an individual's similarity to the demographic composition of the workgroup on individual-level attitudes with 98 workgroups from a life insurance company. Results indicated that similarity in race–ethnicity affected individuals’ attitudes toward their work group, as well as perceptions of advancement opportunities. Nonsignificant results were found for both similarity in gender and tenure. These findings suggest that demographic variables may have differing complexities in their effects on employee attitudes within work units.
Within the present research, a covariance structure analytic procedure is applied to test the stability and transferability of organizational measures between groups in cross-cultural research. Findings support the need to establish the equivalency of constructs and measures prior to interpreting differences in means of self-report variables between culturally diverse groups. Indeed, for two measures, the cultural groups were using different conceptual frames of reference when responding to the items. For a third measure, the groups were calibrating the true scores differently. However, the source of the calibration difference was identified and subsequently accounted for in later analyses. Thus, differences between latent means for the culturally diverse groups were calculated and interpreted. The approach outlined in this paper is proffered as yielding valuable insights regarding the appropriateness of comparative cross-cultural studies.
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