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Abstract. Along with the connected car, previously isolated business models of traditional goods-producing industry melt together with those of software businesses. It is becoming apparent that software businesses may have to play an important role, provided that they are capable of building up competencies in engineering business models for this emerging and converged market. We identify and cluster business model patterns that we rate as being capable of transforming product innovations, enabled by abilities and characteristics of cyber-physical systems and the underlying technical platforms, into business model innovations. We discuss further the pattern cluster Data Orchestrator.

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