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The chapter provides detailed data on types of stories, sources, news organizations, and content, as well as an overview of Canadian media provision. It begins by noting that media cutbacks in Canada including in numbers of foreign correspondents had their effect on referendum coverage, with considerable reliance on news agency material. While in the days closely approaching the poll Canadian reporters travelled to Scotland to report, relatively little output came directly from Scotland. The Scottish referendum was often refracted through the case of Quebec. The salience of the historical Scottish presence in Canadian life (over 14% of the population list themselves as of Scottish origin) was not matched by media interest in the referendum. The approximately one month during which press coverage was substantial produced a predominance of news reports and columns as distinct from editorials. The unanimous view of the latter was that Scotland should remain in the UK.

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