Local and regional food marketed through direct and intermediated channels has been increasing in the U.S., with studies of producers and consumers conducted at different places and times illuminating the trend. Oregon producers and consumers have shown long-running interest in local agriculture, with direct markets providing a wellestablished connection between fresh and local food. To examine motivations and barriers for the continued development of the Oregon regional food network (RFN), we conducted in-depth surveys of Oregon producers and consumers across economic, social, and environmental variables. We identify some salient characteristics of farm enterprises that contribute to the RFN through different types of marketing channels, and consumer perceptions and utilization of RFN marketing channels. By analyzing producer and consumer surveys side by side, we identify opportunities for greater integration of food system actors within the RFN if producers, supply-chain partners, and consumers come together to realize the potential in regional marketing channels, particularly sales to retail, institutions, and regional distributors with differentiated products based on place of origin. Using Oregon as an example, we find overall trends and nuanced distinctions by looking across the diverse agricultural and marketing landscapes, giving some insight into local and regional food Advance online publication system motivations that may also be useful to farmers, policy makers, and researchers in this and other regions.

In the last few decades, the emergence of mid-scale, intermediated marketing channels that fall between commodity and direct markets has attracted growing interest from scholars for their potential to preserve small and mid-sized farms while scaling up alternative agrifood sourcing. When such mid-scale supply chains are formed among multiple business partners with shared ethics or values related to the qualities of the food and the business relationships along the supply chain, they may be termed “values-based supply chains (VBSCs).” Most of the research on VBSCs to date has relied primarily on a case study approach that investigates the performance of VBSCs from the perspective of VBSC founders or leaders. In contrast, this research seeks out the perspectives of farmers who participate in VBSCs. A nationwide farmer survey conducted in 2017 offers original insights on farmer motivations for participating in VBSCs and how they are being used by farmers relative to other marketing channels. We find that VBSCs serve farms of all sizes. Overall, smaller farms were more likely to market a higher percentage of overall sales through their VBSC and more likely to rank their VBSC as one of the top three marketing channels in their portfolio. But it was the larger farms that were more likely to perceive VBSC-specific benefits. Our findings confirm that while there is a limited volume of product that such regional supply chains can currently handle, farmers view VBSCs as a valuable marketing option that aligns with their own values and preserves their product’s identity.

Can we have our (safe and local) cake and eat it too? Oregon re-crafts food safety regulations for farm direct marketed foods.

Rural communities have faced significant socio-economic challenges for the past several decades due to structural shifts and changing social expectations regarding the management, production of, and markets for natural resources, including production agriculture. The New Natural Resource Economy (NNRE) is an economic development approach to the use of natural resources, including agriculture, in ways that can build healthy environments and healthy, resilient local economies (Hibbard and Lurie, 2013). A major attribute of the NNRE is its focus on very small businesses, the predominant business type in rural settings. Emerging trends, such as regional food networks (RFNs) that connect food producers to consumers within a state or local region, may provide opportunities for rural communities to diversify and expand local businesses around the use of natural resources, thereby helping to restore greater capacity for self-direction and adding to local community vitality. Thus, we address whether RFNs in rural Oregon counties display characteristics of an NNRE development strategy through the relationships between agricultural producers and consumers that support very small agricultural enterprises. Based on analysis of Oregon producer survey data from 2016 in the more rural resource-dependent Oregon counties, we find that the RFN producer survey respondents are indeed very small businesses engaged in small-scale, multifunctional agriculture. They are motivated by economic, social, and environmental concerns as they contribute to the economic activity in their communities. We also surveyed Oregon consumers, finding that although consumer survey respondents in the same region are not primarily driven to buy local based on environmental considerations, they are nonetheless interested in supporting agriculture and local businesses. The demand for local products can create a virtuous cycle contributing to the economic, social, and environmental sustainability of the community. Given appropriate policy and program support, there is fertile ground to create new opportunities to generate farm income and acquire food within the NNRE healthy environment-healthy economy paradigm for rural economic development.

Abstract:The sustainability of the food system is at the forefront of academic and policy discussions as we face the challenge of providing food security to a growing population amidst environmental uncertainty and depletion, social disruptions, and structural economic shocks and stresses. Crafting a sustainable and resilient food system requires us to go beyond disciplinary boundaries and broaden critical and creative thinking skills. Recent literature calls for examples of pedagogical transformations from food systems courses to identify successful practices and potential challenges. We offer a recipe for what to teach by framing systems thinking concepts, then discuss how to teach it with five learning activities: deductive case studies, experiential learning, reflective narrative learning, system dynamics simulations and scenarios, and inductive/open-ended case studies, implemented with collaborative group learning, inter/trans-disciplinarity, and instructor-modeled co-learning. Each learning activity is animated with concrete examples from our courses at Oregon State University, University of Minnesota, and University of Vermont, USA. We discuss opportunities and challenges implementing these strategies in light of student, instructor, and institutional expectations and constraints. But the challenge is worth the effort, because food system transformation requires active learners and systemic thinkers as engaged citizens, food system advocates, entrepreneurs, and policy makers.