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The aim of this study is to explore the cultural changes and conflicts faced by indigenous tribes in the development of tourism industry. In this study, the indigenous people of Huanshan tribe in Taiwan were selected as the subjects of the study, and the results of literature analysis and field survey were used to find out: 1. The main economic benefits brought by the development of tourism were to increase the local employment opportunities. Tribal people with rich cultural pride and have a deep sense of identity. 3. Visitors in the tribes to create dirty and noise, tribal people have a bad impression. 4. Tourism commercial competition affects the tribe's interpersonal interaction and tribe's cultural identity. 5. Tribal people's traditional culture and values gradually fade away. Literature ReviewIndigenous tourism is a kind of resource-based tourism type, and indigenous culture as a major tourist