This study investigates factors affecting the adoption of online grocery shopping and online grocery purchase amount based on the theories of innovation classification scheme, food related lifestyle, and product heterogeneity. Using real purchase data from 732 consumer households, logit regression and linear regression with Box-Cox transformation were conducted to accomplish the goals of this study. This study found that the effect of convenience variables and food related lifestyle variables varies across the context (adoption vs. post-adoption) and product categories. Interestingly, the time requirement to access offline grocery markets, one of the convenience variables, had no effect on the adoption of online grocery shopping. However, it did affect the online grocery purchase amount. Theoretical and managerial implications are also derived from the findings of this study.
Despite the significance of IT for small-scale agribusinesses (SSAs) in rural areas, little work has been done to identify the determinants of their informationization. Prior studies also overlook the social influences of informationization among SSAs in rural areas. Therefore, this study presents a model to explore and describe the roles played by institutional forces in the informationization of rural SSAs. To empirically test the presented model, partial least squares (PLS) analysis was conducted using the survey responses of 180 ginseng farmers. The results show that mimetic forces related to other farmers' successful adoption and usage of IT positively affect states of informationization and intentions towards future informationization among rural SSAs. Innovative SSAs are less likely to be affected by these forces, and normative forces from partners and customers are positively related to states of informationization. For the government, the results suggest that policy interventions should focus on mimetic forces rather than coercive forces to aid in creating more effective SSAs and foster rural development.
In several industries, including the agriculture industry, information and communication technology (ICT) expenditure has been gradually increasing. This study explores the ICT investment of Korean agricultural corporations, and examines the effect of ICT investment on their profitability using an IT portfolio framework. As the organizational capabilities and environment in which ICT is used is critical in examining its impact, the IT-savvy level is used as a moderator. An increase in ICT investment size results in a significantly positive effect on profitability in organizations with higher IT-savvy levels, whereas there is no effect in organizations with lower IT-savvy levels. This study shows the necessity of understanding the structure of ICT investments in the agriculture industry, and suggests the importance of organizational capabilities and environment in making best use of ICT.
4) Digital divide commonly means the gap among diverse stakeholders, businesses, physical areas, and individual people in terms of opportunities, accessibilities, and usabilities (Acılar, 2011). Lee and Park (2011) and Barzilai-Nahon (2006) suggested that the digital divide issues should be considered as an important public issue because proper public response may enhance or reduce the information gaps by the digital divide. This study is a follow-up study of the study of Lee and Park. This study's main aim is to clarify the changes of the digital divide in the rural areas during five years and to find out meaningful factors to reduce the gaps between the rural area and urban area. To achieve the research aim, this study analyzes the public data by ITSTAT and previous studies on the digital divide. Also this study follows the system thinking approach to model the causal relationships among diverse factors on the digital divide. With the results, this study suggests that the factors to measure the digital divide should be re-designed including smartphone penetration and accessibilities. Especially, current digital divide scoring factors should be considered in the way of social welfare.
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