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Purpose Considering that low-level general trust may hinder communication, this study aims to detect the factors that can influence general trust between exhibitors and visitors during business-to-business trade fairs. Design/methodology/approach Based on a literature review and stakeholders’ behavior analysis, a conceptual model of general trust formation between exhibitors and visitors is proposed. Findings The preconditions of strangers’ general trust patterns mainly include their early experience regarding trust, institutional trust in the environment and trust propensity. Stakeholders’ treatment, trust transfer, on-site restraints, reward and punishment expansion and on-site personnel arrangement may facilitate the formation of general trust between exhibitors and visitors. Research limitations/implications This paper is a conceptual article that requires further investigation to verify the main factors that influence general trust and the impact of general trust on other trust components between exhibitors and visitors. Practical implications Organizers, exhibitors and visitors should pay attention to participants’ selection, supervision, self-discipline and personnel management before and during trade fairs. International and small-scale, especially new trade fairs in developed and developing countries, must consider additional measures to improve general trust. Originality/value The existing literature has not focused on general trust in the trade fair context. In this paper, research on network and relationship marketing is further deepened in terms of a specific trust type. The interactions between stakeholders before and during fair may promote general trust among participants than in other settings, which partially explains why trade fair (even other two-sided markets) can increase social capital.

Taking advantage of context aware computing, a novel vehicle terminal system is proposed to realize collaborative awareness, continuous monitoring and precise localization of vehicles for digital logistics. The integrated hardware and software design of the terminal system is presented, which merges together RFID, GPS and sensor technologies based on embedded systems. We use the ultra-low power 16-bit RISC mixed-signal microcontroller as the central control unit considering both small size and high efficiency. The intelligent vehicle terminal can provide mainly the automatic identification of a chauffeur and cargos, the real-time vehicle localization, personalized context-aware, the data and voice communication, and remote centralized monitoring as well. Testing and analysis results indicate that the integration of RFID, GPS and context sensors can enhance the reliability of the smart terminal, which further improve the accuracy, intelligence and efficiency of digital logistics vehicular management.

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