Sharia banking is a banking system developed according to the Islamic sharia Bank Syariah Mandiri as a sharia bank in Indonesia which applies this system among conventional banks which appear in large numbers. The objective of the research is to analyze the influence e-service quality and relational marketing on e-satisfaction in using mobile banking through user experience. The research uses quantitative research method associative approach which aim to find out the correlation between two or more variables. The data is gathered by using structured questionnaires with 5 points of interval scale. The population is 1.475 clients who uses mobile banking of Mandiri Syariah Mobile and 315 of them are taken as the samples by using Slovin formula and simple random sampling technique. The gathered data are analyzed by using statistic method with SEM Smart PLS. The result of the research shows that e-service quality and relational marketing has a positive but insignificant influence on e-satisfaction. User experience has a positive and significant influence on e-satisfaction. E-service quality and relational marketing has a positive and significant influence on user experience. E-service quality and relational marketing has a positive and significant influence on e-satisfaction through user experience.
Keywords: E-service quality, Relational marketing, E-satisfaction, User experience.
Islamic banking is a banking system based on Islamic sharia (law). Indonesia, where part of the population is Muslim, provides ample room for the development of Islamic banks. The development of Islamic banking in Indonesia has become a benchmark for the existence of the Islamic economy. Bank SyariahMandiri as a sharia bank in Indonesia is implementing this system amid the proliferation of conventional banks.
The purpose of this study was to analyze the effect of e-service quality and relationship marketing on e-satisfaction through user experience. The research instrument used was a structured questionnaire with a 5-point interval scale. The study population was 1475 people and with the Slovin formula obtained 315 samples in the study. Data that can be analyzed using descriptive and quantitative statistical methods with SEM Smart PLS. This study shows that the quality of e-service and relationship marketing has no significant effect on e-satisfaction. The e-service quality and relationship marketing has an effect on e-satisfaction through the user experience.
Keywords: E-Service Quality, Relationship Marketing, E-Satisfaction And User Experience.
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