This study aims to investigate the impact of entrepreneurial motivation variables and entrepreneurial characteristics on the performance of traditional snack entrepreneurs on micro-enterprises assisted by the Cooperatives and MSMEs Office in Medan City, with competence as an intervening variable. The problem that occurs in the decrease of entrepreneurial performance is the phenomenon of training activities that concentrate more on digital financial management and business licenses, resulting in a lack of competence in digital marketing. The compulsion to be an entrepreneur due to the lack of available jobs affects motivation for entrepreneurship and has the characteristic of an innovative personality. A quantitative descriptive method is used in this sort of study. This study is an associative approach with primary and secondary data acquired via a series of questionnaire statements, interviews, and documentation studies. This study used a Likert scale for measurement. This study's population included 94 people. The sample in this study consists of 94 micro-entrepreneurs developed by the Cooperatives and MSMEs Office in Medan City who are at least 18 years old and building members who have been building members for at least two years. Researchers obtain data by distributing surveys using total sampling or saturation sampling approaches. Techniques for data analysis include descriptive statistical analysis and path analysis using Smart PLS software. According to the study's findings, entrepreneurial motivation and characteristics positively and significantly affect competence. Entrepreneurial motivation and entrepreneurial characteristics directly and positively impact entrepreneurial performance. Competency positively and significantly influence entrepreneurial performance. Then, competence, entrepreneurial motivation, and entrepreneurial characteristics positively and significantly affect entrepreneurial performance through competence. Keywords: Entrepreneurial Motivation, Entrepreneurial Characteristics, Competence, Entrepreneurial Performance