This study aims to determine the use of Instagram as a means of marketing communication for Babakkeroyokan in Palu City. This research method is descriptive qualitative by conducting data collection techniques, conducting observations, structured interviews with three informants who have been selected through purposive sampling technique. The number of informants in this study consisted of three informants, namely the owner and holder of the Instagram, the manager of the Instagram, and the Babakkeroyokan sales team. Data analysis techniques used in the form of data collection, data reduction, data presentation, and drawingconclusions. Features Instagram used by Babakkeroyokan have eleven features, namely Profile and Bio Features, Photo and Video Upload Features, Stories Features Caption Features, Comments Features, Hastags Features, Like Features, Activity Features, DirectMessage (DM) Features, Geotagging (Location Tag) Features, and finally the Story Archive Feature. These features are used by Babakkeroyokan as tools to promote their food products to consumers. Features Instagram used by Babakkeroyokan have their respective benefits and uses in helping Babakkeroyokan to promote their food products to consumers, these features are used well by Babakkeroyokan as a means of information to consumers and have benefits for Babakkeroyokan sales in increasing their sales against the same business competition as them. In the use of these features there are interactions with consumers that make communication occur, of the eleven Instagram used by Babakkeroyokan, there are several features that are used every day to promote their food products and interactions with consumers so that communication is established, namely the Story andfeature Direct Message (DM).

Kebijakan redaksional adalah bagian yang tidak dapat dipisahkan dari ruang pemberitaan. Redaksi adalah garis start bagi para awak media dalam memulai tugas dan perannya dalam melakukan kerja-kerja jurnalistik, dan kebijakan menjadi acuan dasarnya. Kebijakan redaksiona berfungsi mengendalikan bagaimana sebuah surat kabar akan tampak di hadapan pembaca esok harinya. Dalam berbagai situasi, kebijakan redaksional diharapkan tetap memegang kendali, termasuk dalam situasi pasca bencana. Harian Umum Radar Sulteng merupakan salah satu surat kabar lokal di Sulawesi Tengah yang telah berdiri hampir dua dekade, yang ikut menjadi saksi dari bagaimana bencana gempa tsunami dan liquifaksi melanda Kota Palu September 2018 silam. Sejumlah kebijakan redaksional baru dikeluarkan dengan mempertimbangkan kondisi yang ada saat itu. Penelitian ini mencoba mengetahui bagaimana kebijakan redaksional Harian Umum Radar Sulteng diambil pasca bencana berlangsung, dan seperti apa pertimbangan yang menyertainya. Penelitian ini menggunakan penelitian deskriptif kualitatif dengan menggunakan metode wawancara sebagai teknik pengumpulan datanya.  Diperoleh bahwa keseluruhan kebijakan yang diambil pasca bencana sehubungan dengan pemberitaan dilandaskan atas asas kemanusiaan dan sebagai bentuk tanggung jawab sosial media sebagai ideologi yang diyakini dalam kondisi tersebut.

Hydroponic plants are one of the alternative planting methods that are currently quite popular. For people who are constrained by land that is not so large and the soil is not fertile, the hydroponic method can be one of the options for profitable farming business, which can improve the welfare of the community. As a new system, the promotion requires a lot of effort to persuade the society adopt the method. This study will look at the Persuasive communication used to reach and attract public participation in Hydroponic method. The research uses qualitative descriptive research, which focus on the Sintuwu Gogreencommunity as a research subject. The result shows that to persuade people participating in hydroponic planting, the government use some experts which not only expert in hydroponic but also as a public speakers. Social media is also better used as an alternative medium for persuasive communication because of its unlimited nature and can be accessed anywhere and anytime. The Sintuvu Go Green Community uses any kind of social media such as Facebook and Instagram. This two media has been actively promote their products and their activity. This way will attract not only hydroponic product buyers, but also new farmers.