In the present article, it aims at exposing the present-day focus that is itself giving in the entrepreneurial world, in front of the lead-in situation of decisions, like tool for problem solving and the foresight of alternatives of marketing that offer guidelines to determine those strategies of marketing mix that for their own nature different dimensions (product, plaza, promotion and price) that they enable designing the best-suited strategies to increase the participation and the company positioning in their target market involve. Three of the methods more used come into question and they describe their methods, their stages that should ensue to put them into practice and the application in the context of marketing. The used methodology became of documentary revision and he compiled the main asides of related investigations. Final results leave glimpsing the suchlike position of dynamicses and entrepreneurial tools for motivation and advance in themes promotion and of marketing in the global era.