Conservation is the ''common discursive framework'' through which any meaningful action takes place within a strip of land on the Coast of Oaxaca. What is meant by it is a contested process of class struggle given the strength of regional transformations since 1990. Spearheaded by the tourist industry, conservation is a hegemonic game of duplicity. This article discusses how this is a successful case of ''neoliberal conservation'' and provides an ideological analysis of such a consensus.