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Purpose This paper aims to propose a method for automatically labelling an affective lexicon with intensity values by using the WordNet Similarity (WS) software package with the purpose of improving the results of an affective analysis process, which is relevant to interpreting the textual information that is available in social networks. The hypothesis states that it is possible to improve affective analysis by using a lexicon that is enriched with the intensity values obtained from similarity metrics. Encouraging results were obtained when an affective analysis based on a labelled lexicon was compared with that based on another lexicon without intensity values. Design/methodology/approach The authors propose a method for the automatic extraction of the affective intensity values of words using the similarity metrics implemented in WS. First, the intensity values were calculated for words having an affective root in WordNet. Then, to evaluate the effectiveness of the proposal, the results of the affective analysis based on a labelled lexicon were compared to the results of an analysis with and without affective intensity values. Findings The main contribution of this research is a method for the automatic extraction of the intensity values of affective words used to enrich a lexicon compared with the manual labelling process. The results obtained from the affective analysis with the new lexicon are encouraging, as they provide a better performance than those achieved using a lexicon without affective intensity values. Research limitations/implications Given the restrictions for calculating the similarity between two words, the lexicon labelled with intensity values is a subset of the original lexicon, which means that a large proportion of the words in the corpus are not labelled in the new lexicon. Practical implications The practical implications of this work include providing tools to improve the analysis of the feelings of the users of social networks. In particular, it is of interest to provide an affective lexicon that improves attempts to solve the problems of a digital society, such as the detection of cyberbullying. In this case, by achieving greater precision in the detection of emotions, it is possible to detect the roles of participants in a situation of cyberbullying, for example, the bully and victim. Other problems in which the application of affective lexicons is of importance are the detection of aggressiveness against women or gender violence or the detection of depressive states in young people and children. Social implications This work is interested in providing an affective lexicon that improves attempts to solve the problems of a digital society, such as the detection of cyberbullying. In this case, by achieving greater precision in the detection of emotions, it is possible to detect the roles of participants in a situation of cyber bullying, for example, the bully and victim. Other problems in which the application of affective lexicons is of importance are the detection of aggressiveness against women or gender violence or the detection of depressive states in young people and children. Originality/value The originality of the research lies in the proposed method for automatically labelling the words of an affective lexicon with intensity values by using WS. To date, a lexicon labelled with intensity values has been constructed using the opinions of experts, but that method is more expensive and requires more time than other existing methods. On the other hand, the new method developed herein is applicable to larger lexicons, requires less time and facilitates automatic updating.

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