Colin Hearfield and Bob Boughton contend that, over roughly the past seventy‐five years, a number of writers have attempted to underwrite the relationship between critical literacy and transformative social practice with an ethics of freedom and social justice. The first two such writers they address, Frantz Fanon and Paulo Freire, draw on a humanist ethics of social freedom, whereas the latter two, Amartya Sen and Jack Mezirow, turn respectively to Immanuel Kant's moral theory of individual freedom and Jürgen Habermas's ethics of communicative interaction. Hearfield and Boughton begin by discussing various shortcomings of the approach each of these writers takes, and then argue that a more adequate grounding can be found in Axel Honneth's ethics of recognition, where the idea of social freedom again comes to prominence. Unlike the others, Honneth, a contemporary German philosopher and former research assistant of Habermas, does not address explicitly the issue of critical literacy, but he does speak of the right to education as an already significant aspect of the modern ethics of recognition. The driving motivation for Hearfield and Boughton's discussion in this article is the situation of many Indigenous Australians who remain unable to read or write Standard Australian English (SAE) and thus cannot participate, or have an effective voice, in deliberations concerning their own and their people's situation in the political landscape of modern Australia.
PurposeThe purpose of this paper is to contrast the marketing strategies of the New England Australia wine‐producing region with those of the Languedoc‐Roussillon region in France. While the two regions occupy similar market positions, they nonetheless reveal diametrically opposed marketing strategies. Against the background of this comparative discussion, the paper proposes methods to enhance the development of the New England Australia wine region so that it becomes a more complete example of successful rural restructuring.Design/methodology/approachThis paper uses a comparative, political economy approach to explore the marketing strategies of the New England Australia wine‐producing region, and the Languedoc‐Roussillon region in France. In particular, following the work of Garcea‐Parpet, the paper seeks to demonstrate that markets are most usefully viewed as social and political/legal constructs, as well as economic exchanges, and that focussing on the former elements is a fruitful way to proceed, both in terms of analysis and policy prescription for the industry.FindingsComparison with the Languedoc‐Roussillon region in France generates future potential opportunities for New England Australia. A number of issues are discussed with respect to the organisation of the industry and its representation, particularly focusing on leadership and the extent to which leadership was both a catalyst for change and a driver of continued success in the case of Languedoc‐Roussillon.Originality/valueThis paper represents the first exploration of the impact of regional status for the New England Australia wine region and the first comparative analysis of the region with Languedoc‐Roussillon.
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