Although there has been ample research on the correlates of consumer deal proneness, there has been little research on how deal proneness develops. In two studies of parent/adult-child dyads, considerable parent-child similarity both in overall deal proneness and in the pattern of preferences for particular types of sales promotions was found. Further, the second of these two studies indicates that parent-child similarity is mediated by communication between parents and their children and tends to be stronger among parents with a permissive parenting style. These results provide evidence that consumer enthusiasm for sales promotions is, to at least some extent, transmitted from parents to their children. Role of Parental Communication.To test parental communication as a mediator of the relationship between parent's deal proneness and child's deal proneness, a mediation analysis was performed. Following the recommendations of Zhao, Lynch, and Chen (2010), the indirect effect was examined using a bootstrap method (Preacher & Hayes, 2004). The mean indirect effect (a × b = 0.10) involving paths from parent's deal proneness to parental communication (a = 0.45) and parental communication to child's deal proneness (b = 0.23) had a 95% confidence interval that did not contain zero (95% CI: 0.02, 0.24). Furthermore, when parental communication was introduced as an independent variable in a regression of parent's deal proneness on child's deal proneness, the effect of parent's deal proneness was no longer significant (b = 0.14, SE = 0.09, p > 0.1). This result indicates the effect of parent's deal proneness on child's deal proneness is completely mediated by parental communication, thereby supporting the prediction of H3. Role of Parenting Style.To assess whether parenting style influenced parent-child similarity, regression analysis was used to determine if the effect of the parent's deal proneness on the child's deal proneness was affected by each of the two parenting-style subscales,

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This study examined whether differences exist in counselor behaviors toward and evaluation of an aphasic client in comparison to a nonaphasic client and whether such differences are related to counselor training. Forty counseling students were divided into two groups of 20, based on level of counselor training. Ten students in each group counseled individually with an aphasicspeaking client for 10 minutes, and the remaining 10 in each group counseled with the same client as a nonaphasic speaker. Counselor behaviors and evaluations of the confederate client were compared. Results demonstrated that irrespective of training, client aphasic speech significantly affected counselor behavior and evaluation of the client.It is well documented that prejudicial attitudes and discriminatory behaviors toward a variety of disabled persons exist within the general public (