On April 29, 2013, Jason Collins became the first male to come out as gay as an active member in a professional team sport. This study examines two prongs of the media response to the Collins announcement, analyzing 364 newspaper articles and 7,556 tweets covering the first week of coverage of Collins’ decision to make his sexual orientation public. Results showed an overwhelmingly positive yet bifurcated response between the two media platforms. Comparisons between media platforms and ramifications for theory and the increasingly public role of sexual orientation are offered.

The current study analyzed celebrity lifestyle brands' Pinterest pages in order to determine how they framed their brands to users. Pinterest features a strong female user base, and users employ the site to collect items that they aspire to purchase, or aspire to be like. Results indicate that celebrities use their lifestyle brands to promote their celebrity status, give advice on home décor and design, and tell audiences what clothes they should buy and wear. Interestingly, purchasable items were not more likely to be repinned or liked, contradicting the idea that celebrity lifestyle brands are "aspirational" places for women, as users do not seem to be interested in purchasable items any more than do-it-yourself crafting projects or food.