This account of practice details an ongoing approach to entrepreneurship education currently being implemented at a large urban university in Toronto, Canada. The Music Den is an entrepreneurship incubator focusing on the music industry that collaborates with start-up businesses, music projects, industry, local communities and postsecondary students. The incubator deploys a pedagogical model that promotes self-direction and mentorship by way of adaptable curricular programming. The program design utilizes social constructivist principles to deliver a novel entrepreneurship education curriculum.