No abstract

Although we have the impression that we understand the urban texture in which we live, the city still holds surprises in the way it communicates everyday aspects, situations, and cultural history.The experience of the urban explorer, that flâneur/stroller mentioned by Guy Debord (1955) and the Situationist school, was until recently only a literary experience. The emotion of discovering the unusual in the urban daily life was communicated only in the form of textual narratives (Sinclair, 1997). Recently the psychogeographical approach to the city has become again a topic of interest. Although contemporary design transposed the behavioral codes of urban life into signs, it did not propose emoticons for the phenomenological experience of one who experiences the city. The original purpose of this paper is to translate the phenomenological experience of the urban explorer into infographics (which translates complex concepts into signs with condensed meaning) and to quantify and communicate emotionally and visually, the experience of the "invisible" [out of sight] cultural details to the hurried passerby. This paper will discuss the phenomenological (psychogeographical) experience of the city transferred into visual signs will be presented. The authors insist on the communicative value of infographics in making visible the hidden beauty of the city, the historical and esthetical details that are not seen by the passersby on the street, proposing a new urban visual language accompanied by visual design theory and cultural history explanations.

It's known that any form of communication uses signs. Communication through signs, the imagistic dimension of artistic creation, has been the basis of all periods of cultural development of humanity. Understanding these periods in human history has been a constant concern for historians, art historians and archaeologists. For example, the translation (the decoding) of the hieroglyphs (i.e. visual narratives) allowed the understanding of the complexity of the Egyptian culture. Another example comes from the time of ancient Rome, where visual narratives contain complex infographic messages. The war periods followed by peace were an opportunity for cultural affirmation and development in which infographics played an important role. The power of the prominent figures of the Roman Empire was also due to the use of infographics on the emblematic monuments. This paper aims to bring a new perspective on the cultural history of humanity through the presence of infographics as a political tool for transmitting complex messages. The study presented in the paper is a decoding of the Adamclisi Monument, a Roman triumphal piece of architecture located in southern Romania, used to show a strong cultural and political message about war and peace. By transferring the symbols, shapes and human images from the metopes of this monument into contemporary visual form, one can lead to new ways of rendering historical and cultural events in a contemporary artistic interpretation.

The preoccupation of many scholars to save the Romanian cultural heritage has been a constant topic. Architects, archaeologists, historians, art historians, and designers compete to preserve the image of the past and the spiritual richness of tradition with the help of various modern technological tools. Visual design is increasingly used in cultural projects. This project of visual design, of revitalizing the cultural identity of a village, wants, not only to bring unknown information about the culture of a place, but is also an invitation to preserve the fascinating value of the identity of the traditional society, represented by the crafts and folk customs that have survived until today. By synthesizing the essence of traditional patterns inherited from the past, an intuitive system of visual identity represented by signs has resulted, which introduced the interested public to the cultural and historical atmosphere of the researched region. These signs become symbolic representations of the village’s tangible and intangible heritage. A sign-symbol was created for each element of the local tradition, which will be part of the infographic that will concisely present certain cultural processes.