Consumers are bombarded with labels and claims that are intended to address their concerns about how food products are produced, processed, and regulated. Among those are the natural or all-natural claims and the certified organic label. In this study, two focus groups were conducted to explore consumers' attitudes toward all-natural and organic pork and to gather their reactions to the USDA organic standards for meat, and the policy for natural claims. Results indicated that participants had positive associations with the terms ''organic'' and ''all-natural'' with exceptions regarding the trustworthiness of all-natural claims. Participants perceived the ''no'' labeling theme (no antibiotics, no hormones, no chemicals, etc.) often coupled with the all-natural label on pork products as identifying potential health and animal welfare risks. In response to the USDA standards and policies for labeling pork products as organic or all-natural, participants expressed confusion and had many unanswered questions.

There exists in our profession a persistent shortage of quality teachers in our high school agricultural education classrooms. A multitude of studies have identified challenges faced by agriculture teachers, however, few, if any, have investigated reasons for attrition by directly asking leavers why they left. This study sought to identify reasons for leaving the profession as perceived by former high school agriculture teachers. Nine former secondary agriculture teachers were interviewed. Themes emerging from this qualitative case study include 1) passions for the profession, 2) alternative opportunities, 3) expectations, 4) burdens, retrospectively and 5) people. Teachers were passionate about their students, their content area and competition inherent in agricultural education. All of the participants had chosen to accept alternative employment opportunities. Former teachers recalled having high expectations for themselves and their career, and perceiving others to have high expectations as well. The teachers recalled the burdens of their job retrospectively, and people played an integral role in their career as well as their decision to leave the profession. Former teachers were satisfied while teaching, but found greater benefit in alternative opportunities. Recommendations include encouraging realistic expectations, developing mentor programs for novice teachers, and strengthening the benefits of remaining in the profession.

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The U.S. animal agriculture industry has recently faced increasing pressure from organizations that seek to change or eliminate certain animal production practices. The purpose of this study was to examine and compare the persuasive messages factors present on two nonprofit organizations' websites. The Humane Society of the United States and the Animal Agriculture Alliance have opposing missions with the former advocating for reform in animal agriculture and the latter advocating for stakeholders in animal agriculture. A content analysis of each organization's website found that the Humane Society's Factory Farms website had more content overall, more content regarding specific animal agriculture industries, and contained more message strategies indicative of effective persuasion than the Animal Agriculture Alliance. The data suggest that the Humane Society of the United States' online public relations campaign appeals to both high-and low-involvement audiences on the topic of animal agriculture, while the Alliance campaign appeals primarily to high-involvement audiences.

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