This article aims to propose a new model of technological innovations, as well as using it in a case study in the automotive industry. After an analysis of the main scientific databases, it was verified that the present work is unprecedented in presenting a unified model of identification and management of technological innovations. In methodological terms, the bibliometric and systemic analyzes were performed in order to identify the main technological innovations inherent in the automotive industry. In terms of research results, a cohesive innovation model was obtained, which, once based on the concepts of sensitive innovation and latent innovation, allows the identification and the consequent valuation of the economic potential of the main technological innovations in the area desired by the manager who will apply it. As an example, the model was applied specifically in the automotive sector, but its methodology can be generalized to any area of industrial production.