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Thanks in large part to a $30 million gift, Miami University, located in Oxford, Ohio, is in the midst of constructing a new state-of-the-art School of Business. This enormous new structure, which will measure 210,000 square feet, will house the Farmer School of Business's six academic departments, as well as a trading room that enables students to simulate stock-trading activity, Net classrooms, 500-and 150-seat auditoriums, a library, and electronic research facilities. As the plans for this massive structure suggest, traveling from the English department to the business school entails more than simply crossing the street; it means walking into an entirely different world. When we enter the business school as writing across the curriculum (WAC) administrators, we're not simply stepping into a different discipline, we're often stepping into different ideologies and values as well as different ways of thinking, talking, and writing. As in any WAC venture, two guiding principles are "know your audience" and "adapt to your environment." Admittedly, all WAC endeavors are by nature site specific; consequently, this article advocates rhetorical analysis that first uncovers and draws on the language and methods of a specific discourse community so that WAC administrators in a variety of institutional sites and cultures can then effect change.As WAC administrators in the School of Business, we are tasked with encouraging curricular change in a discipline intensely devoted to content and preparing students to succeed in established forms of capitalism. We are also assigned to work with an overwhelmingly male faculty that teaches 3/3 Pedagogy Published by Duke University Press

Queen Mary I was crowned in 1553, becoming the first reigning queen of England. In order to provide a powerful image of female rule to her people, Queen Mary invented a rhetorical strategy that reflected her society's oppressive gender expectations of chaste silence so that she could become a powerfully voiced ruler. Her sister and successor, Queen Elizabeth I, later mirrored Mary's strategy. England's first female monarchs created an image of female rule by employing the figures of the spouse, the mother, and the maiden, embodying conventional roles for women in Tudor society, and reclaiming them as images of power.For the Tudor queens, Mary I and Elizabeth I, the first reigning women of England, the only existing historical image of a monarch was a man. 1 Without a tradition of female rule, and in the absence of a conduct manual for future reigning queens, the exemplary texts for female rule were contemporary. As half-sisters and successive queens, Mary I and Elizabeth I mirrored one another in many ways, including the rhetorical strategies they used to assert power. When Elizabeth took the throne upon her sister's death in 1558, she also inherited the same rhetorical situation her sister faced when she had taken the throne just five years earliershe was a single woman in a traditionally male role, expected to reign, wield power, and produce a male heir. England's earliest ruling queens had to establish iterations of power that provided a strong image-an immediate signifier-for their people. After all, the monarch is England-interchangeable as a signifier for the person or for the land and its people-and so the monarch's image is a reflection of the country and its people. However, a mirror-image is not an exact copy; it flips an image from left to right. It appears to be an exact likeness, but on 258

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