Today the influence of the countries is manifested in a more subtle way than in the past. While in the past the cornerstone of influence was the use of force and coercion in order to dominate a certain territory, today everything tends to be more covert and somewhat sophisticated. The States now make more use of soft power than hard power, without giving up the use of force if is necessary. This is the case of Spanish multinationals throughout the American hemisphere or what is known as Latin America, where with a great expansion throughout the region backed by the political power of the Spanish State, it has managed to export Spanish presence and influence again throughout the region, more than 200 years after the independence of these countries from the Spanish crown. The assertive analysis of how dominance by force has given way to economic dominance is the main point of this article. Analyse the operations of these companies in the region through a meticulous investigation and its corresponding historical process to understand how works.