The pandemic covid-19 has forced SMEs entrepreneurs to transform their business from offline to online purchases. Social media such as Instagram is a digital platform that uses widely. It gives a wide opportunity to SMEs entrepreneurs to survive and to grow. But it provides many challenges. One of the challenges is the capacity of entrepreneurs to transfer the knowledge of the product and influence the customer to buy. Celebrity involvement in supporting SMEs entrepreneurs by endorsing the product in value will be a good way for SMEs entrepreneurs to influence customers. This research aims to portray of celebrity endorser in supporting SMEs Entrepreneurs to survive through Instagram (Social Media) in the Pandemic Covid-19 condition. The study observes and records endorsement activities carried out by 65 celebrities through their Instagram account and to survey 809 SMEs entrepreneurs that the product endorsed by the celebrity.

This paper empirically examined the Analysis factors that influences of decisions to be Entrepreuner at Moslem Women Entrepreuner in South Region in Tanggerang. The analysis factors of influences of decisions factors is intended to determne whether among interests, motivations, families support, financial resources and information technology. The study utilizes a review of litelatures to purpose a conceptual model. The model is tested with data from survey among 60 moslem women in South region of Tanggerang using Factor Analysis Technique. The dimension of this The results confirm that the first factor is dominated by the internet facilities, social media, information technology expand the network and the use of information technology reduces the cost of the efforts of women entrepreneurs in the moslem women in South region of Tanggerang.

The purpose of this study was to determine the effect of utilitarian value and service quality on customer satisfaction to increase repurchase. The population in this study were SMEs consumers and the sampling technique used was non-probability sampling, while the non-probability sampling technique used was purposive sampling. The number of samples in this study were 128 respondents. The instrument used to obtain data was by using a questionnaire. The research method was quantitative, the data obtained were based on answers from respondents to the questionnaire, analyzed by statistical techniques of multiple linear regression analysis, the regression model was tested with classical assumptions in order to meet the requirements and was feasible to use to predict the effect of independent variables on the dependent variable. The results of the regression calculations were tested by t-test and coefficient of determination, while the results of mediation calculations were tested by path analysis and Sobel tests with the help of the SPSS for Windows version 25.0 program. After analyzing the data, the following results and conclusions were obtained: (1) Utilitarian Value has a positive and significant effect on Customer Satisfaction (2) Service Quality has a positive and significant effect on Customer Satisfaction (3) Utilitarian Value has no effect on Repurchase Intention (4) Service Quality has no positive and significant effect on Repurchase Intention, (5) Customer Satisfaction has a positive and significant effect on Repurchase Intention,(6) Utilitarian Value through Customer Satisfaction has a significant effect on Repurchase Intention. (7) Service Quality through Customer Satisfaction has a significant effect to Repurchase Intention.