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Political campaigns require constant performance from politicians. This presents ample opportunity for the occurrence of political gaffes. While it is not surprising that political gaffes can have a major impact on political campaigns, the process by which a gaffe is transformed into a meaning-laden defining campaign event is underanalyzed. To address this, we analyze and reconstruct the media trajectory of three instances, two involving Senate candidates (George Allen and Todd Akin) and one a presidential candidate (Mitt Romney), in which gaffes were constructed into meaning-laden events. We find that constructing a political gaffe as a meaning-laden event is a deeply social process. Our research highlights the impact of sousveillance (surveillance from below) and the difficulty that political performers have maintaining consistent "authentic" performances. Recounting the trajectories of these three gaffes allows for a detailing of the diverse methods by which the hybrid media system was effectively mobilized by "carrier agents" (actors with narrative capacity and media know-how). Further, we find that these gaffes proved particularly salient because they were interpreted as embodying an authentic representation of the candidate while simultaneously violating emergent norms of inclusive democratic public discourse.

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This study compares the emergence of homelessness as a “new” social problem from 1977 through 1981 in New York City and Washington, D.C. The two cases illustrate a comparative constructionist method that analyzes evolving claimsmaking activities, the context in which they were embedded, and the interplay between claimsmaking and context. The method aided in identifying why homelessness became primarily a problem of deficient and pathological individuals requiring rehabilitation rather than a problem of poverty and inadequate housing. Resources at stake in New York caused city‐ and state‐level government officials, who advocated a medicalized view, to become central claimsmakers. This typification eventually became dominant nationally. Washington's lack of similar resources allowed advocates framing homelessness as a problem of social justice to take the lead. This proved to be a less durable typification. Both groups were also embedded in different relevant histories and cultures, which also influenced claims‐making and its resonance with the public.