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1. Basking sharks (Cetorhinus maximus) visit the coastal waters of Ireland annually, and while protected in Northern Ireland, they are not protected by domestic legislation in Ireland. In Ireland, basking shark conservation relies heavily on publicly reported sightings to assess population size and migration patterns. 2. While basking shark tourism is popular in nearby Scotland, Irish tourism materials rarely feature basking sharks. 3. In order to determine public awareness about basking sharks, public support for basking shark conservation and interest in shark tourism, 173 residents and visitors in Buncrana, Ireland were surveyed in July 2018. 4. The results indicated that public knowledge of basking sharks is low, whilst support for basking shark conservation and interest in tourism are high.5. Despite the fact that conservation groups rely on publicly reported sightings as a cost-effective research tool that is important for conservation policy, only 7% of survey respondents were aware that they could report a basking shark sighting to local research organizations (Irish Whale and Dolphin Group or Irish Basking Shark Group).6. Individuals who support conservation were significantly more likely to believe that others would be willing to pay to view basking sharks, indicating a link between tourism potential and support for conservation.7. This study showed that there may be an untapped tourism market for basking shark viewing in Donegal as well as public support for shark conservation.