The development of technologies in the 20 th century led to evolution of precision agriculture concept. Nowadays, precision farming is usually associated with the use of GPS and satellite navigation, GIS, unmanned airplanes and drones, variable rate of application, as well as complex and sophisticated computer systems and software. On the other hand, the main question is related to the profitability and efficiency of these technologies and the opportunities for their adoption. The main purpose of the research is to investigate the most popular concepts of precision farming and to analyze the technical and economic efficiency of different technologies based on literature review. The results indicate that the adoption of precision farming technologies is closely related to the farmer's perception of and needs for institutional support. The promotion of precision farming under the Common Agricultural Policy is necessary in order to overcome the number of economic and environmental challenges and ensure sustainable development and green growth.

The global challenges associated with climate change, food security and the growing instability with land and water shortages are changing the agriculture. The innovation technologies are crucially important to meet those issues and to improve productivity and sustainability of agricultural production. The aim of the study is to analyze the innovative technologies that could help farmers to improve soft fruit producing. The paper uses various methods of analysis – graphic, comparative and statistical. The new technologies in high-tech greenhouse horticulture are observed. The survey focuses on sensors (sensors for measuring water and air temperature, advanced sensors to determine microclimate and the activity of the crop) energy solutions, production technology, polytunnels, precision irrigation and robotics. The results indicate that the innovation technologies could improve water and nutrient use efficiency, increase yields and reduce the environmental impact. The innovation technologies in fruit sector are also important for human health. The implementation of innovative methods could stimulate the production of quality fruits which are environmentally friendly and internationally competitive.