With the availability of new and powerful mobile devices evolving network infrastructures in point-to-point networks towards 3G networks, wireless networks and also broadcasting of digital TV to set top boxes as well as the availability of a tremendous amount of media such as pictures from camera phones, and digital music, multimedia started its triumphal procession to inform, entertain, and educate users everywhere.On the road to a mobile and multimedia society, substantial effort is needed to bring easy to use, easy to access and helpful applications to the everyday user. Means for easy and imaginative creation of multimedia content, efficient management of multimedia content, transmission and streaming of stored and life content, sharing and exchanging multimedia content, multimedia support for collaboration and virtual meetings, and multimodal interaction support for multimedia systems are some of the issues that need to be addressed here.The industry panel invites leading companies in the field to bring forward the real challenges and driving applications in the field of next generation's mobile and home multimedia applications and vividly discuss the panelists' different views on the following questions:•What are the brave new applications and services for the next decade?• How to make these applications and services useful and commercially successful?• What are the key technological challenges of the brave new multimedia applications?• Will mobile and home multimedia be the driving force for next decade's technology developments?• Is research paying sufficient attention to the right questions and technology needed to develop and run the new and brave multimedia applications?• Where are the technological bottlenecks and obstacles that could thwart the new applications to come?With the industrial panel we would like to stimulate discussions on challenges and future research trends in mobile multimedia.

ITS Finland is a network of 60 members promoting the Finnish expertise in solving traffic and transport problems with information and communication technology. The mission is to promote the development and deployment of intelligent transport systems and services (ITS), and improve the awareness of Finnish ITS expertise.ITS Finland is presents six partners in the Nordic Pavilion at the 13. ITS World Congress: • Ministry of Transport and Communications FinlandFurther information about ITS Finland: antti.rainio@navinova.fi, +358 50 520 8605 Real-time traffic information in FinlandThe Ministry of Transport and Communication Finland is responsible for transport systems and networks, and for the transport of people and goods. Traffic safety, the reduction of environmental nuisance or damage, and the various means of transport themselves all fall within the scope of the Ministry's responsibility. Its duties also include tasks as diverse as overseeing marine and meteorological research and the weather services. The Ministry also looks after issues relating to communications networks, e-commerce and the media. It monitors the working of the communications markets and the development of the Finnish Information Society.