The authors argue that complementary hostile and benevolent components of sexism exist across cultures. Male dominance creates hostile sexism (HS), but men's dependence on women fosters benevolent sexism (BS)--subjectively positive attitudes that put women on a pedestal but reinforce their subordination. Research with 15,000 men and women in 19 nations showed that (a) HS and BS are coherent constructs that correlate positively across nations, but (b) HS predicts the ascription of negative and BS the ascription of positive traits to women, (c) relative to men, women are more likely to reject HS than BS, especially when overall levels of sexism in a culture are high, and (d) national averages on BS and HS predict gender inequality across nations. These results challenge prevailing notions of prejudice as an antipathy in that BS (an affectionate, patronizing ideology) reflects inequality and is a cross-culturally pervasive complement to HS.
The base face was the neutral male mean of the Averaged Karolinska Directed Emotional Faces database (Lundqvist & Litton, 1998). The noise consisted of 60 superimposed sinusoid images: 6 orientations (01, 301, 601, 901, 1201, and 1501) Â 5 spatial frequencies (1, 2, 4, 8, and 16 cycles per image) Â 2 phases (0, p/2), with random contrasts.
The linguistic expectancy bias is defined as the tendency to describe expectancy-consistent information at a higher level of abstraction than expectancy-inconsistent information. The communicative consequences of this bias were examined in 3 experiments. Analyses of judgments that recipients made on the basis of linguistically biased information generated by transmitters indicated that behavior in expectancy-consistent messages was attributed more to dispositional and less to situational factors than behavior in expectancy-inconsistent messages. Moreover, this effect was mediated by the level of linguistic abstraction of the messages. These findings provide direct evidence for the hypothesis that recipients are sensitive to variations in linguistic abstraction in spontaneous language use because of stereotypes. Results are discussed with respect to the interpersonal aspects of stereotyping.
In this article, we argue that consumer behavior is often strongly influenced by subtle environmental cues. Using grocery shopping as an example (or a “leitmotif,” if you wish), we first argue that the traditional perspective on consumer choice based on conscious information processing leaves much variance to be explained. Instead, we propose that many choices are made unconsciously and are strongly affected by the environment. Our argument is based on research on the perception–behavior link and on automatic goal pursuit.
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