The purpose of this study was to determine the feasibility of livestock business to find out the strategies taken in improving livestock products. Determination of the study area was done purposively. The method of determining the sample is a census with a total sample of 37 breeders. Data analysis methods used were business feasibility analysis (R/C) and SWOT analysis. The results showed livestock business in the study area can be said to be feasible where the value of R/C> 1 was 1.89 obtained from depreciation costs of IDR 3,287,552, variable costs of IDR 5,403,108, revenue of IDR 111,414,865 and income of IDR 52,724,205. The right strategy to increase the production of livestock business in the study area lies in quadrant I, which is Aggressive or SO (Strengths and Opportunity) strategies which include forcing the availability of labour and forage feed to increase implementation patterns of integration of livestock with plants, beef quality can be supported by the condition of livestock that is protected from disease so that the availability of local livestock products in the market is sufficient to meet the high demand for beef. The experience of livestock can broaden knowledge in developing livestock business supported by technological developments.