The article is devoted to analytical research in the field of the formation of the investment portfolio, based on the goals that investors set themselves. In the course of the study, the basic points of forming your own investment portfolio were considered on the basis of various profitable assets existing on the Russian market, such as stocks, bonds, mutual funds, investments in forex, trust management and high-risk investments. In addition, approaches to the formation of an investment portfolio were analyzed on the basis of targets, the investor’s financial capabilities, estimated incomes and acceptable risk levels.