Real Time monitoring centers had focused on risk management, historic data review, trend analysis and wellbore stability awareness. In this abstract the transformation of a Drilling Real Time Monitoring Center is described, identifying new processes which, with no additional resources, developed a supplementary branch of real time monitoring: drilling performance optimization. The usage of daily received data and the potentiation of the RT Monitoring Software allowed to identify Removable Lost Time (RLT), optimizing drilling crews tripping time and connection times. A concerted effort to measure rigs suppliers through unified KPIs and daily performance reports which fomented competence and performance improvement. This step change delivered an OIC: Operations Integration Center which overhauled Mexico Land Drilling Performance creating a step change in daily operations with direct benefits to oilfield real time practices.