The commercial activities of the Logfort transport company have been analysed through a functional-environment analysis. Commercial weaknesses of the Logfort transport company have been identified and measures for its improvement have been proposed. The topic of the paper is relevant because the current crisis and the increasing competition almost every year make it necessary to improve various aspects of the company every year. The theoretical aspects of functional-environmental analysis have been presented in order to apply them to the object of study. The theory regarding both company’s the external and internal environment has been studied. An analysis of the object of study for each item of the functional-environmental analysis has been presented. As a result of the work, the problems of the Logfort company, which are typical for many small firms, have been generalised. The proposed recommendations will be suitable for the majority of small companies to address the problems identified. The paper uses the method of generalisation, synthesis and description.

The article analyzes marketing activities of an enterprise on the example of the Logfort transport company and proposes ways to improve such activities. The relevance of the topic is high, since amidst anti-Russian sanctions and due to the challenges of the post-COVID period, various industries of the Russian economy, such as the transport industry, have been placed in an especially unfavorable economic situation. With regard to companies that do not pay proper attention to marketing today, it has been found that the bankruptcy risk gradually and steadily increases. In this respect, the author stresses the importance of improving marketing activities and uses the example of a particular company to identify the problems that organizations run the risk of facing when carrying out marketing activities. A conclusion suggesting the need to eliminate the identified problems is made, and ways to solve them are proposed. The findings of the study can be applied to improve marketing activities of any company as well as operations in general.