This study aims at investigating the effects of film on the perceived image of the domestic destination portrayed in the film, and it offers insight to understand the recently emerging field of film-induced tourism. Films have the potential to offer fantastic marketing opportunities as they act as virtual holiday brochures. A strong film industry also helps in successful film tourism, whether on the domestic or the regional scale. The literature review revealed that little is known about the effect of film on domestic tourism. Furthermore, there is a shortage of research into eastern settings where the film is not in English; there is also a deficiency of studies on the issue of film-induced tourism in the Middle East region. The current study aims at filling this gap and contributes to the existing film-induced tourism literature by assessing the perception of a domestic tourist destination before and after watching a film featuring this destination. To fulfill this aim, a questionnaire containing 19 image attributes drawn from the literature was designed and a paired sample t-test on these attributes was applied. The study also examines the influence of the different film elements on the tendency to visit the filmed location. The findings of the study generally affirm the notion that films could positively affect audiences' perceptions of domestic destination in various ways. Practical implications and succeeding research directions are highlighted.

This study examines entrepreneurial intention of undergraduate tourism students in Egypt and the effect of specific beliefs and subjective norms on this intention. It also investigates students' perceived motives and barriers to entrepreneurship. Although there have been many studies handling students entrepreneurial intention, only a limited number of studies have focused on tourism students' entrepreneurial intention, and it is worth noting that from an educational perspective, investigating entrepreneurial intention of tourism students may play a role in the design of tourism curricula. Furthermore, there is a shortage of studies explicating entrepreneurial intention in the Middle East countries. Thus, the current study helps in filling this gap. A sample of undergraduate tourism students in Egypt was surveyed. Results showed that the majority of students have intention to start their own business after graduation. They perceive that lack of entrepreneurial education is their main barrier to entrepreneurship. Implications for educators and governmental bodies and succeeding research directions are highlighted.

Passengers are paying more attention to their comfort during flights. The passengers' choice of an airline depends on several factors including price, safety, loyalty programs, quality of service, inflight entertainment, and baggage handling. Another key factor influencing their choice of airline is their level of satisfaction and sense of comfort in the aircraft cabin, which is the main focus of the current study. Many factors of the entire cabin system, including the cabin environment, facilities, services, and psychological variables of passengers, all have an impact on their comfort. Airlines are increasingly focusing on comfort to differentiate themselves by developing the aircraft cabin interior to enhance passenger comfort and obtain a competitive advantage in highly competitive markets. The emergence of smart aircraft cabins provided smart solutions to all discomfort issues that negatively influenced passenger experience during flight. The smart plane of the future has the potential to smooth cabin operation and improve the customer experience in numerous ways such as smart overhead compartments, futuristic smart seats, smart dimmable windows, smart services, and Zero-Touch entertainment screens with 4k clarity. The current study aims to evaluate passenger satisfaction with the current aircraft cabin interior in EgyptAir and investigate factors that influence passenger discomfort in the aircraft cabin. Furthermore, to explore how passengers perceive the "smart cabin" in addressing their discomfort issues as well as its influence on enhancing their comfort during the flight. To meet the study goals, an online survey was distributed among Egyptian frequent travelers on EgyptAir. A total of 311 valid questionnaire forms were collected and analyzed. The results indicate that passengers are satisfied with the current aircraft cabin in EgyptAir; however, they reported some discomfort issues that influence their convenience during flights. Moreover, the majority of passengers showed their interest in using the "smart cabin" and its impact on enhancing their sense of comfort.

Honoring the dead in a great celebration is not a new tradition in Mexico. Thousands of years before the existence of the Mexican day of the dead, ancient Egyptians had dedicated a yearly festival to commemorate their dead in what is known as the beautiful feast of the valley. This study aims to show the similar beliefs of both ancient Egyptians and ancient Mexicans about death and their commemoration of their dead. This article explores the origins of the modern day of the dead festival which is held every year in Mexico and how it has survived and preserved a part of the cultural heritage of ancient Mexico. It explains similarities between the rituals and traditions of the beautiful feast of the valley and the Mexican day of the dead. This work highlights the purpose of each festival and its social importance as both celebrations are intended to enhance the national identity.

No abstract