Abstract:This study explored how a sample of Australian pharmacists would convey information about the side effects of a medicine, if they were to counsel a patient. A qualitative method was selected and written responses to a case-based scenario were analysed using inductive thematic analysis. The grounded theory approach elicited a fluid and dynamic model for side effect counselling. The study identified strategies for counselling, such as encouraging adherence through emphasising the benefits of the medication, referral to the prescriber, and providing empathy and reassurance to ease anxiety and address concerns. Pharmacists acknowledged the potential for risk, although only a minority used numerical descriptors. The final themes or outcomes were that pharmacists aim to allay fears, minimise harm and promote medication use when counselling about side effects. Professional empathy, the acknowledgment of patient concerns, and the importance of providing tailored information to promote medication adherence, emerged as features of the quality use of medicines. This study contributes to existing literature by identifying the role of allaying patients' fears when conveying side effect information. It also describes a process to convey tailored information. Implications for practice include the importance of effective use of communication strategies to encourage adherence, as the appropriate use of medication can lead to positive health outcomes.

Objectives The education of future pharmacists is the responsibility of a relatively small sector of the pharmacy workforce, and pharmacy academics (faculty) are essential for the continued viability of our profession; many also contribute to research within the profession. However, little is known about the ‘work’ of employees in this sector of pharmacy. The aim of this study was to investigate expectations associated with the working environment of academic pharmacists. Methods The inductive approach of qualitative research was selected and interviews were conducted among purposive samples in pharmacy programmes at two universities in the Southern Hemisphere, in Australia and in South Africa. Thematic analysis of raw data identified codes; those with mutual properties were grouped into categories which were assimilated under overarching themes. Key findings Three themes emerged around perceived expectations in academia: level of motivation, degree of satisfaction and adversity. Challenges in the workplace promoted hardship and adversity and impacted perceived performance. Degree of satisfaction was affected by workplace attributes (e.g. leadership, curriculum) which are modifiable or potentially modifiable, while individual intrinsic (personal) qualities could drive the level of motivation and impact positively on performance. Despite adversity, academic pharmacists demonstrated commitment to their roles as educators. Conclusions Level of motivation, degree of satisfaction and adversity impacted perceived performance of academic pharmacists. Addressing factors that contribute to adversity, and modifying workplace factors to improve satisfaction, may lead to enhanced motivation and perceived performance among academic pharmacists; ultimately, this may have a positive influence on this sector of the pharmacy workforce.