Tourism is a system that inevitably follows the technological advancement of other areas of social and economic life, especially in the domain of accessibility of all elements of tourist product offered by its basic unit - a tourist destination. Due to the inclination and the need to use mobile digital tools and services for visitors to better manage, the concept of the so-called "smart destination" is becoming increasingly important. However, as digital applications become increasingly saturated with everyday life and threaten the saturation of real and quality life, there is a need for selective access also in the domain of destination management through experience management and visitor satisfaction. Using the methodology of the survey questionnaire a survey has conducted on several tourist frequency locations in the destination, whose aim was to investigate the importance and participation of individual mobile applications in improving the visitor experience, among them the five most prominent. By applying correlation and regression analysis, results have been achieved, which applications most importantly participate in improving the visitor experience. The significance of this research is reflected in the design of a new tool for adaptive and selective introduction of new mobile applications in order to better target visitors in a destination and thus more effectively manage their experience.

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Purpose -The main purpose of this paper was to evaluate the current supply of composite tourist products in Croatia in relation to the needs of older people's needs with a focus on the European market and to identify all shortcomings and disparities in order to make recommendations for a more efficient development of tourism products within Croatia in function of the extension of the tourist season. Methodology -The results were obtained by using a mixed methodology by combining quantitative (TOMAS research from 2017 and TOURage project from 2014) and qualitative (semistructured interviews with relevant tourism industry subjects) data processing methods using comparative analysis within the match model. Findings -Findings show that the quality of the landscape, security, general services, hotel accommodation and transport according to the rating of all segments of tourists who visited Croatia above the quality expected of senior tourists when choosing their travel destination. Particular attention should be paid to the safety, accommodation comfort, medical accessibility, specific cultural and less challenging adventure experiences within the flexible packages offered on the dominant EU markets of Germany, France, the UK and Scandinavia. Croatia as a tourist destination, with certain improvements and adjustments of the tourist product components, has a predisposition for a stronger market penetration that covers the segment of the senior tourists.