This research contributes to previous studies through exploring the association between individual psychological aspirations and hukou discrimination in the Chinese urban labour market. Applying data from the 2010 China General Social Survey, we divided the sample into local hukou residents and non-local migrants (includes urban-urban migrants and rural-urban migrants). We then examined the relationship between these sub-categories with different hukou status and their income aspirations (i.e., expected wage levels). The estimated results suggest that, in comparison with urban-urban migrants, rural-urban migrants are more likely to self-deprecate. Discrimination against rural-urban migrants significantly restricts their income aspirations. These findings imply that it is urgent to eliminate these negative impacts caused by hukou discrimination in the Chinese urban labour market, and understanding the structure of labour force quality such as psychological condition appears to be important in determining the long-term sustainable development of labour market. Theoretical and empirical implications, limitations and further research directions are also discussed.

We investigate a supply chain comprising a manufacturer engaged in advertising and two retailers who compete with differentiated products. We examine the endogenous choice between competing on quantity or price for the retailers. Our analysis reveals that, depending on the level of product substitutability, the range of possible outcomes is varied and includes Cournot, Bertrand, and Cournot‐Bertrand under informative advertising. This result contradicts the established understanding that firms tend to engage in Cournot competition as their dominant strategy. Furthermore, we find that under persuasive advertising, Cournot or Bertrand outcomes may be optimal, but Cournot‐Bertrand never arises as an equilibrium.