One of the major tasks of the managers is achieving the coordination between the company and external environment to enhance the company's financial performance. This research aimed to focus on attracting external effective collaboration, and first investigate effects of three capabilities of innovation, information, and relational on it, and then examine the effect of this factor on market and financial performance of the studied companies. At first, the variables of innovation capability, information capability, relational capability, company's financial performance, company's market performance, and also attracting external effective collaboration were studied in the review of literature. Then, a questionnaire was designed and distributed among the companies that were participated in Tehran international exhibitions and collected data was analyzed by correlation coefficient tests and structural equation modeling. To analyze the data Excel, SPSS, and Amos software were used. Findings showed that the relational, information, and innovation capabilities of company can increase companies financial and market performance through attracting external collaboration.