For years, sustainable tourism has commanded the attention of academics and practitioners given its achievement through participatory planning. However, much research in the area has neglected to consider all voices of those (i.e., children) affected by tourism. This study, employing a post-test only experimental design, addresses this gap by including the voices of 498 children from six diverse European destinations concerning perceptions of tourism. Results show that children are willing to express their opinions given the opportunity. Moreover, their attitude towards tourists is negative, while they perceive locals to hold a subordinate position to tourists. In general, this study offers insight into children's attitudes to tourism from the host perspective, demonstrating that there is a unique insider's perspective that needs further research.

Introduction. The spa industry has been rapidly growing throughout Europe in recent years, which has led to an associated increase in educational demand in spa management. The aim of the study was to identify the most important needs for training and the most significant skills among the spa managers and their personnel throughout Europe. Moreover, it was to research the background of spas were the study had taken place. Material and methods. 30 managers took part in semi structured interviews that used a pre-prepared questionnaire. The answers were analysed with Wilcoxon signed rank test and also the mean values were compared. Results. The needs for training and importance of skills vary from country to country but common areas of interest are: sales, marketing, quality and innovation management, legal regulations, operational and social skills. The complex character of answers to questionnaire was a result of different spa business models and differing domestic spa markets as well as variety of legal environments. Conclusions. Spa tourism creates a significant income among the other tourism disciplines since that further research is needed. Demands for the spa education differed accordingly to a stage of each country spa business development. Spa managers tend to express higher training needs for their employees than for themselves.

The tourism industry is facing tremendous challenges from labor shortages and a resulting loss of competitiveness. Changing digital environments as well as young people's communication habits and ideas regarding work-life balance are raising human resources related questions, to which currently no answers exist. In light of this issue, this chapter focusses on employer branding as a way to motivate present employees and attract new ones. It includes a discussion of different theories of workplace motivation, followed by a look at payment and further education issues. The so-called Generations Y and Z are investigated in the context of the labor shortage, and the generation concept itself is critically reflected. Furthermore, labor force aspects and working conditions in tourism are examined, with specific evidence from Austria. Finally, the discussion outlines an employer branding strategy as a way to address this problem.